Ask for email addresses upon checkout: People who purchase your products today are more likely to buy from you in the future compared to brand new leads.Use images and action-oriented language to catch the attention of blog readers. Use image-based calls-to-action: Adding eye-catching CTAs to your blog posts will encourage visitors to sign up for your list.Develop a landing page that previews the high-value asset, and ask for visitor email addresses in exchange for the download. Create a gated landing page: Gated content like eBooks and white papers are extremely useful for obtaining email subscribers.Here are some tactics you can use to start growing your newsletter subscriber list today: After building the newsletter itself, developing a strategy to gain subscribers is the next most important aspect of your strategy to consider. Building a Strong Subscriber ListĮvery reader you add to your subscriber list is a new opportunity to convert a lead into a paying customer.

That means the content needs to help your readers in some way, whether that’s by keeping them informed on the latest industry trends and news or by providing tips and insights on a specific topic. The content within your newsletter should be highly relevant to your audience and it should provide immediate value. You’ll need to connect your customer relationship management (CRM) data to make that possible. Personalized content: When possible, include personalization elements such, as addressing the newsletter to each subscriber by name.Content layout: Using headers and subheadings will ensure that readers can easily navigate the newsletter and understand the content at a glance.Imagery: Depending on your brand, your newsletters should contain either vibrant photos, vivid illustrations or a combination of the two.Logos: Your brand logo should set the tone of the color scheme and remind readers who is responsible for valuable content in their inbox.Headers: Like the glossy pages of a magazine, your newsletter should have a masthead that reflects your branding and encourages your audience to keep reading.Key elements of an eye-catching newsletter include: Your newsletter should be easy to navigate and have clear calls to action that drive readers back to your website where they can engage with your conversion landing pages. Without a sleek, responsive design strategy, it won’t matter how great and compelling the content is. Three Pillars of a Great Newsletter: Design, Content and ValueĮvery great newsletter starts with design.

To maximize your results, you need to ensure that your newsletter is tailored to reach targeted recipients. Enterprises and small businesses alike can gain extremely valuable benefits from developing a monthly newsletter.

With this in mind, write your copy considering these space limitations.Newsletters are a cornerstone of any email marketing strategy. For instance, readers will only be able to see the first 30 characters of your subject line when opened on a phone. Keep it mobile-friendly: Since most emails will be read on a smartphone, you should make sure your newsletters are mobile-friendly. If you have not yet done so, creating a website will allow you to maximize your newsletter’s traffic, elaborate on your offer and best drive conversions. Include a CTA: Incorporate a strong call to action (CTA) button somewhere in the newsletter that leads to a relevant business page. Whichever you choose, your newsletter design needs to stand out. The best newsletter examples include illustrations, photos or videos. From success stories and listicles to guides, these types of content engage users so that they look forward to your next outreach.īe visual with your design: Your newsletter design should aim to be eye-catching and intriguing. Use a range of newsletter ideas: To keep your readers’ attention, you can change up your content using different newsletter ideas. Segmentation is important because it helps you send the most relevant content in correlation to where the user is in their customer journey. You can segment your email list based on goals set for certain groups, whether it's to generate awareness or drive sales. Set clear goals: We recommend you have a clear mission and message behind every newsletter.

Writing company newsletters